With the creation of the Harvey Indian Department in 1901, the production, marketing, and sale of Indian jewelry fundamentally changed, moving from a time of curio to developed craft with emphasis on quality and original hand- made design. The story of turquoise following the early period throughout the next century will revolve around the themes presented in this chapter. It begins with a shift from investment of east coast jewelers making and selling Victorian-style jewelry to east coast, Midwest, Canadian, and European customers, to Native American jewelry produced by traders contracting with local artists and Native American art dealers operating in Albuquerque, Santa Fe, and Gallup, New Mexico, and later, in Scottsdale, Arizona, and selling to a growing tourist trade. It is a story of miners and wholesalers motivated as much by a deep passion and appreciation for the stone as by the desire for profit. It is a story full of desire, greed, love, and compassion. It is a human story.